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Product Design (B.A.)
Three year Course
The Product Designer profession is experiencing a great change: Besides designing as a freelance or within a professional studio, Product Designers are expected to directly enter the job market, becoming self-made men, entrepreneurs and producers of their own ideas.
The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario. Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system.
The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability.
Product Designer, Service Designer, Concept Designer, Inventor and Self-Entrepreneur.
Inhalte / Module
In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value.
To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design.
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends.
Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour.
Zielgruppe / Voraussetzungen
Please request information to find out more about the program's target group and admission requirements.
Abschlussqualifikation / Zertifikat
Bachelor of Arts (B.A.) - 180 Credits
This BA is recognized by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.
Please request information to find out more about program costs and possible funding options.
Kontaktinformation IED - Istituto Europeo di Design
IED - Istituto Europeo di Design
IED - Istituto Europeo di Design
IED is the biggest international network of Fashion, Design, Visual Communication and Management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...
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