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5-Day Mini MBA for the Pharma and Biotech Industry

Management Centre Europe
Übersicht
Dauer: 5 Tage
Preis: 4.700,50 EUR inkl. MwSt.
Sprache: Englisch
Kursart: Offene Kurse
Starttermine
Basel
08.10.2018  
4.700,50 EUR
Frankfurt a. M.
03.12.2018  
4.700,50 EUR

5-Day Mini MBA for the Pharma and Biotech Industry

5-Day Mini MBA for the Pharma and Biotech Industry

5-Day Mini MBA for the Pharma and Biotech Industry

Gain better understanding of the pharma/biotech business contexts and develop the skills you need to excel as a high-performance manager and contribute to your company’s sustainable growth.

The healthcare industry is undergoing drastic transformational change. Shrinking margins, increasing pressure from regulators, demographic shifts, generics, ethical concerns and emerging markets are just some of the issues that managers in pharma and biotechnology have to deal with. How are all these changes impacting your business strategy and processes? Are you well equipped to address all these issues? Do you have the right organizational structure and appropriate skills in place?

This programme will give you the tools you need to build a solid business know how to face these challenges and contribute to your business profitability.

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Inhalte / Module

Day 1 – Pharmaland, The Big Picture Environment and Mega Trends The Pharmaceutical and Biotech Market The Pharmaceutical and Biotech Value Chain Key Strategies and New Business Model

Day 2 – Strategy Development & Strategic leadership in pharma Essentials of Strategy Portfolio Management MCE Leadership Model Collaboration and Change Management Driving Performance

Day 3 – Marketing Excellence in Pharma & Biotech Market Definition and Competitive Landscape Objectives and Brand Vision Powerful Product Positioning Marketing Plans driven by Key Issues Marketing Mix from Operational Strategies to Tactics Execution Discipline and Alignments of Sales Forces and Other Relevant Functions Metrics to Track the Execution and Monitor Outcomes

Day 4 – Building the Pharma Value Proposition Stakeholders Mapping From Product Development to Supply Chain Medical Affairs: 2 hats in action Market Access: more than science Health Economics and Outcomes Research Marketing Drive

Day 5 – Accounting, Finance Concepts & Principles The Role of Accounting and Finance Accounting Principles and Concepts Reading Financial Statements Financial Analysis The Business Plan Practical Information Associates

Zielgruppe / Voraussetzungen

If you are a manager or an expert who wants to master complexity and understand cross-functional issues in the pharma or biotech industry, this programme is for you.

Kosten

3950 EUR + VAT

Infos anfordern

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Kontaktinformation Management Centre Europe

Management Centre Europe

Waterleidingsstraat 118
1050 Elsene

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mce.eu

Management Centre Europe

Management Centre Europe

Management Centre Europe (MCE)

Management Centre Europe (MCE) is an International Management Development organisation, recognised as one of the largest learning and development providers in Europe, the Middle East and Africa. Every year, MCE facilitates training programmes for over 1,000 organisations and over 10,000...


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