Video Marketing in Social Media
Video Marketing in Social Media isa6-month course focusing on marketing and video production knowledge and skills. Gain practical skills in Marketing Strategy and Communication, Online Video Production, Social Media Video, Video Advertising, and Performance Analytics.
Video is a vital part of influencer marketing. Work with digital marketing strategies and apply video production and storytelling techniques for Facebook, Instagram, YouTube, and other social media.
Digital marketers with the ability to influence audiences are in high demand. This six-month course offers expertise in Video Marketing in Social media. Graduates will be able to work with digital marketing strategies aimed specifically at video productions for social media and YouTube. By the end of the program, you will be able to develop and maintain a successful YouTube® channel.
Students learn to apply relevant technology within the field and develop skills in designing video campaigns towards different digital media platforms. You will develop digital marketing competencies and learn the skills to plan, shoot and edit low-cost video productions for YouTube® as well as other channels.
Inhalte / Module
The course is structured to ensure that you do not only gain knowledge. Knowledge is only the foundation on which you will build your professional level skill set as well as your general competence in the field. This way you will be ready to take on
- Knowledge: Understanding of theories, facts, principles, and processes in the field of Video Marketing in Social Media.
- Skills: Ability to use this knowledge and practical skills to solve problems or tasks and create working solutions.
- General competence: Be able to independently apply the acquired knowledge and skills in various situations as well as manage projects or start a new business.
The curriculum covers the following topics
- Marketing Strategy and Communication
- Online Video Production
- Video Marketing Methodology
- Midterm project
- Industry practice project
- Social Media Video
- Video Advertising
- Performance Analytics
- Final exam project assignment
- Portfolio creation
In all content modules the students learn the current understanding, principles, models, methods, and tools to execute the relevant tasks in Video Marketing in Social Media in practical situations.
Nutzen & Mehrwert
The course focuses on developing practical skills within the most important aspects of video marketing in social media, and the main goal is mastering these practical skills. The course contains practical assignments for every sub-module, where you will be working with industry-specific tasks. The teaching staff will introduce daily learning activities and larger mandatory assignments.
The battle for attention is increasing, and storytelling skills is vital. Companies today understand that effective marketing happens in social media platforms and on YouTube®. A combination of skills in video production, knowledge in digital marketing and ability to measure performance with the use of analytics tools, are the competencies needed for these purposes. This course provides this expertise and graduates will be able to work in companies in a variety of industries.
Ready for the job or the promotion
Job titles that are widely used are digital video marketer, digital marketer, influencer, digital marketing manager, market coordinator, market consultant, market strategist and digital advisor. In larger companies, you can work as a video specialist in the marketing, information, or communications department. In smaller companies with a strong focus on video in their marketing strategy, you can work as a marketing manager or head of marketing.
The course may also be suitable for those who wish to start their own business. With a basic expertise in video marketing and solid experience with cost-effective marketing efforts, you will be able to market yourself and your business, perhaps with your own YouTube® channel.
Aufbau & Organisation
Once you have registered for the course you will receive your personalized access to our online learning platform where you will find all the course materials, access to chat and forums, and more. You will also receive via email and via the online platform an introduction package with all the details about using the platform, access to further research materials, contact information for your tutors and much more.
The course is an online self-study program with curated content, self-check multiple choice quizzes, and task assignments for virtually all course modules for which you will get feedback from your tutors. The tutors are available via chat as well as course forums and via weekly virtual meetings where you can ask question, receive feedback and more.
The examinations that are the basis for successful graduation consist of a midterm project as well as a final exam project. Both exams are based on 60 hours and have flexible submission times. Here you can showcase your learning and apply them for actual solutions.
The midterm exam counts for 40% of the overall course grade and the final exam counts for 60%.
Throughout the course you will be working on your portfolio by turning your course activities and smaller as well as larger projects into a professional portfolio that you will be proud to showcase to future employers.
Zielgruppe / Voraussetzungen
- Working professionals looking for new skills for new roles, new jobs, or higher job security.
- University graduates that want to add practical skills and qualification to prepare for a career in the video marketing or influencer field, either employed or to start their own business.
- High school or vocational school graduates preparing for a career in the marketing or video marketing.
Kontaktinformation PFH Professional School of Management, Innovation & Technology GmbH
PFH Professional School of Management, Innovation & Technology GmbH
PFH Professional School of Management, Innovation & Technology GmbH
Die PFH Professional School bietet Ihnen in Zusammenarbeit mit der PFH Private Hochschule Göttingen ein vielfältiges Studienangebot auf wissenschaftlichem Niveau. Unsere Zertifikatslehrgänge sind stark praxisorientiert und eignen sich bestens zum berufsbegleitenden und nachberuflichen Lernen. Die PFH verfügt über elf Fernstudienzentren...
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