Certified Digital Marketing Manager – English

What to expect in this course

Digital marketing has become the supreme discipline of marketing. Digital marketing budgets have skyrocketed in recent years. Intelligent, creative and emphatic digital marketing is becoming increasingly important for business success. It is therefore important to use the various communication channels appropriately and to design touchpoints consistently with the customer. Sparks alone are no longer enough - companies must learn to listen. Today dialogue is required. It is important to conduct these dialogues across channels and to create a holistic "customer experience" in front of the customer.

The field of digital marketing is more diverse today than ever before. Marketing managers in the digital world should know their target group and be able to communicate adequately on all channels.

A marketing manager of today’s caliber is able to transmit on all frequencies and has his ear to all wires. He has his finger on the pulse of time, which is beating faster and faster, quickly detects trends and adapts them skillfully. In this online training course, which lasts several months, you will learn how to play the keyboard of digital marketing. You will learn methods, techniques and tools to design, plan and successfully implement marketing strategies.

Master the art of digital marketing with this comprehensive training program. Discover how to navigate digital transformation and develop innovative strategies in today’s fast-changing markets. Learn the secrets of impactful brand communication and effective branding in the digital space. Understand your customers on a deeper level and craft seamless customer journeys across multiple touchpoints.

Develop winning content marketing strategies and master professional SEO techniques to dominate Google rankings. Create high-performing ad campaigns with Google Ads and gain expertise in online, mobile, and social media marketing. Dive into the details of email and newsletter marketing while exploring the potential of affiliate marketing.

This training program immerses you in the dynamic world of digital marketing, equipping you with the cutting-edge tools and methodologies needed to succeed.

Who should attend this course

You can participate in the Certified Digital Marketing Manager bootcamp for free with a Bildungsgutschein from the Arbeitsagentur or Jobcenter.

This course is ideal for:

• Job seekers looking to enhance their employability or qualify for a new career.
• Career changers seeking to explore new opportunities, improve their prospects, or advance their careers.
• Entry-level professionals with a school or vocational qualification who want to future-proof their skills, successfully launch their careers, or prepare for further studies.
• Individuals who work or aspire to work in companies, agencies, or consultancies in the design, planning, and implementation of digital marketing campaigns.
• Professionals involved in marketing, advertising, PR, social media, communication, content management, writing, journalism, editorial work, media, design, websites, or apps or those who wish to enter these fields.
• Anyone who wants to specialize in digital marketing and gain solid, practical expertise.

No prior knowledge is required to participate.