Change Communication (in english)

"Nothing is as constant as change" - many employees in companies have to cope with this all the time. New business areas, new strategies, new minds: changes can only take place if colleagues understand and follow them. But employees are often skeptical of innovations and change processes. In that case it is important for a manager or team leader, to analyze the specific situation and its future requirements and to develop a suitable strategy right on time. Internal communication plays a central role in this special situation. In this workshop you will learn the basics of professional change communication. You will learn how to avoid pitfalls in change processes and on what you should pay attention to as a communicator.

Themenschwerpunkte

• communicative do’s and don’ts in the change process and their consequences
• the different stages of the change process and the resulting communication requirements
• protagonists, multipliers and „brakes“ of change communication
• communication plans and concepts for a change