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International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano
Dauer: 12 Monate
Preis: 14.000 EUR MwSt. befreit
Sprache: Englisch
Format: Vollzeit
Beginn: September 2018 - Mailand

International Master in Multichannel Marketing Management (IM4)

International Master in Multichannel Marketing Management (IM4)International Master in Multichannel Marketing Management (IM4)

The International Master in Multichannel Marketing Management (IM4) is a programme that aims to develop the knowledge and skills that a future marketing manager should have. A particular emphasis will be given to relevant today’s topics, such as Digital Marketing, Big Data, Customer Experience, Multichannel Marketing. Thanks to the unique collaboration with IBMand UM Macann, students will enter in direct contact with the companies, through Business Seminars, Lectures, Workshops and Business Games.

Course Objectives

The Master aims at developing in candidates:

  • The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing);
  • The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data;
  • The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments;
  • The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.


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Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions

Admission Requirements

The minimum requirements for the IM4 programme are:

  • Online Application *
  • CV or resume in English
  • Cover letter in English
  • Copies of University degrees and academic transcripts
  • Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers
  • Application fee of €100
  • Two reference letters

* Applications will open in October 2014, for details please visit  www.mip.polimi.it/im4.

Request more information about the admission criteria at MIP Politecnico di Milano here.

The Partners

MIP Politecnico di Milano: a global business school accredited by EQUISAMBAEFMD and ranked by the Financial Times amongst the best European business schools, further complemented by it's deeply rooted knowledge and reputation in the luxury value chain management. The quality of the competencies expressed are also supported by the strong links developed with the Faculty of Engineeirng and Design of Politecnico di Milano, which is the largest one in Europe.

International Master in Multichannel Marketing Management (IM4)IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits. Innovation is at the core of IBM’s strategy.
The company develops and sells software and systems hardware and a broad range of infrastructure,cloud and consulting services. Today, IBM is focused on four growth initiatives -business analytics, cloud computing, growth markets and Smarter Planet.

http://www.mip.polimi.it/mediaObject/MIP/Multimedia/immagini/loghi/UM-logo-MIP/original/UM-logo-MIP.pngUM is a global media agency that fuses curiosity and creativity to unlock competitive advantage for brands through media. Our philosophy of curiosity is driven by the power of story-telling fueled by intelligence, insights and ideas. 
A division of IPG Mediabrands, the global media holding company of Interpublic, UM has more than 130 offices in 100 countries and over 4,800 employees committed to developing creative, strategic and customized campaigns for every client. UM’s list of clients includes Brown-Forman, Chrysler, Coca-Cola, ExxonMobil, Hershey’s, Johnson & Johnson, L’Oreal Paris, and Sony.


Course fee: 14,000 euros

Early-Bird Tuition fee waivers

NON EU: February, 28th 2015

EU: March, 31st 2015

Request more information about the tuition fees at MIP Politecnico di Milano here.

Informationsanfrage – kostenlos & unverbindlich

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MIP Politecnico di Milano

MIP Politecnico di Milano

MIP Politechnico di Milano - School of Management

The MIP Politecnico di Milano attracts graduates who want to pursue their managerial career in business or public administration. For over 30 years MIP Politecnico di Milano has been a well recognised business school with excellent placements in world wide...

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Kontaktinformation MIP Politecnico di Milano

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20156 Mailand

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